In the current competitive business landscape, it is crucial to have a deep understanding of how your business is performing. ERPNext offers powerful sales analytics report that provide valuable insights into your business operations. This helps in taking data-driven decisions to improve your sales strategy, customer satisfaction and grow revenue. 

As a business owner or as a manager, you often face challenges in tracking and analyzing your sales data. The common questions would be

Which are the best selling products?
Who are the top customers?
How is the month wise sales trend?
Which territory is bringing in more sales? 
and so on..

Sales Analytics Report from ERPNext provides answers to all the above questions and more. 

How to use this Report? 

The report can be generated based on Sales Orders or Delivery Notes or Sales Invoices. Moreover, you can evaluate based on the Quantity or Value of sales. 

The data can be analyzed on a weekly, monthly, quarterly and yearly basis from the selected date range. You can also build visually appealing charts within the report for easy analysis.  

Customer: Analysis at a customer level will give you an overview of who are the top customers, insights into the sales activity or trends for each customer. This will help in developing strategies on improving customer retention and upselling. 

Customer Group: If you have categorized customers into various groups (or categorized), then you can do the analysis based on which group is bringing in more sales and which group needs improvement. 

Item: Analyze the sales performance of individual items, identify the best selling item/service, and identify items that need more marketing efforts. This will also help in analyzing the trends and ensuring that adequate stock of best selling items are available. 

Item Group: Get insights on the best performing item groups (or categories). This helps in adding more product ranges to the best performing categories. 

Territory: This is a powerful analytic if you have customers outside your city or state or country. Customers can be organized in territories and you can make decisions on which territories to focus on based on the sales numbers.